Looka
AI-powered logo maker and brand identity platform for entrepreneurs
What is Looka?
Looka is an AI-powered logo maker and brand identity platform that combines machine learning with professional design principles to help businesses create logos without design expertise. The tool generates dozens of logo concepts based on your industry, preferred styles, and color preferences, then allows extensive customization of the chosen design.
Beyond the logo itself, Looka offers a complete Brand Kit that includes business cards, social media assets, email signatures, letterheads, and more — all generated automatically in your brand's colors, fonts, and style. This all-in-one approach to brand identity is particularly valuable for solo entrepreneurs and startups that need to look professional from day one.
Looka's subscription model provides ongoing access to export all assets and create new branded materials. The Brand Kit subscription makes it cost-effective for businesses that regularly need branded design assets, delivering in one platform what would otherwise require multiple design tools and a professional designer.
Key Features
- AI logo generation from industry and style preferences
- Extensive logo customization — fonts, colors, layout, icons
- Brand Kit with 300+ branded design templates
- Business card and letterhead design
- Social media profile and cover assets
- Email signature generator
- Multiple vector and raster export formats
- Transparent background PNG export
- Unlimited logo revisions on paid plans
- White-label option for agencies
Pros & Cons
Pros
- Complete brand identity — not just a logo — in one platform
- Very easy to use with no design skills required
- Hundreds of branded templates for business materials
- Professional-quality results for the price
Cons
- No free plan — you must pay to download your logo
- Logo designs can feel similar to competitors at first glance
- Less unique than working with a human designer
- Brand Kit subscription required for ongoing access
Pricing
Model: Subscription
| Plan | Price | Key Limits |
|---|---|---|
| Logo Only | $20 one-time | High-resolution logo files, vector formats |
| Brand Kit | $96/year | 300+ branded templates, social media assets, business cards |
| Brand Kit Subscription | $8/mo billed monthly | Full brand kit with ongoing updates and new templates |
FAQ
- Can I try Looka for free?
- You can design and preview logos for free, but downloading any logo file requires payment. The basic logo package starts at $20 as a one-time purchase.
- Does Looka have an affiliate program?
- Yes. Looka has an affiliate program offering commissions on referred logo purchases and Brand Kit subscriptions. Check their website for current rates.
- Looka vs Canva for logo design?
- Looka is purpose-built for logo and brand identity creation with AI-generated concepts. Canva is better for general graphic design but offers less focused logo AI. For a complete brand kit, Looka is the stronger choice.
- Do I own the logo I create with Looka?
- Yes. When you purchase your logo through Looka, you receive full commercial ownership and rights to use it however you like.
- What file formats does Looka provide?
- Looka provides PNG, SVG, EPS, and PDF files. Vector formats SVG and EPS are included with logo purchases, suitable for printing at any size.